.3 min reviewed Last Updated: Sep 03 2024|8:09 PM IST.Mahindra-backed Standard Legends has actually introduced the Jawa 42 FJ, a new neo-classic motorbike in India. Valued well at Rs 1,99,142 ex-showroom Mumbai, this brand-new offering targets to interfere with the neo-classic market.The intro of the Jawa 42 FJ belongs to Classic Legends' wider strategy to expand as well as enhance its existence.With a 350 cc motor, the Jawa 42 FJ competes with the Royal Enfield Seeker 350, priced at Rs 1,49,900, and the Honda H'ness CB350, which is available in at Rs 2,09,838. The Jawa 42 FJ includes a power output of 30 brake horsepower (bhp), higher than the 20.2 bhp offered through its rivals.Anupam Thareja, founder of Classic Legends, specified on the provider's goal: "Our objective is actually certainly not simply to join the market yet to develop and also control it. Our experts are actually spending intensely to ensure our products stand apart and also satisfy the evolving necessities of our consumers.".Thareja included that Classic Legends has already invested around Rs 350 crore of the Rs 1,000 crore raised, with the rest set to boost production and also increase its own distribution network.Thareja additionally covered the business's development plannings, consisting of the enhancement of one hundred brand-new filling station as well as dealers as part of its own initiatives to improve customer service and accessibility before the festivity period.Ashish Singh Joshi, ceo of Classic Legends, highlighted the strategic rates and performance perks of the new Jawa 42 FJ. "The Jawa 42 FJ offers a considerable 40 percent boost in electrical power contrasted to rivals in the very same rate assortment," Joshi commentated. "This is a clear demonstration of price-performance disruption. Our company are actually certainly not simply participating in the marketplace our company're restoring it.".The Jawa 42 FJ is the 10th style released through Standard Legends since its beginning. The provider has actually been expanding its portfolio to serve a bigger series of customers. The neo-classic section, aimed at a younger production, includes three styles: the Jawa 42, Jawa 42 FJ, and also Yezdi Roadster.Talking about the launch, Anand Mahindra, chairman of Mahindra Group as well as founder of Standard Legends along with a 60 per cent risk, said: "At their importance, brands are only a gathering of their tales. New brands inform brand new stories, as well as renewed brand names tell brand new stories at the same time. Earlier, the business constructed durable, budget-friendly, dependable bikes that ended up being a fad in Europe. Now our team are running a marathon. Our team might fall or slide, yet our company'll increase and continue operating. We wish that every one of you are going to keep the span along with our team and applaud our company on.".The motorbike includes fluid air conditioning, which is certainly not found in its competitors, and also comes with a dual-channel anti-lock stopping unit as well as talked steering wheels. It is on call in six variants, valued in between Rs 1,99,142 and also Rs 2,20,142.Classic Legends intends to record a significant market cooperate the neo-classic segment as well as is certain that the Jawa 42 FJ will play a vital duty in attaining this target. The company carried out certainly not divulge its purchases projections, month to month bodies, or market share.Classic Legends is actually also focusing on its own international existence, along with BSA motorbikes now available in thirty three countries and Jawa covering ground right into Eastern Europe and other markets.First Published: Sep 03 2024|7:22 PM IST.